Search engine optimisation encompasses lots of tricks used by brands to gain organic traffic from search engines to their websites. Search engine optimisation has to do with technical aspects such as site architecture, and content creation.

This sounds so simple, but Gold Coast Search Engine Optimisation is a target in motion, and this can be beneficial to the experienced digital marketers as well. There are myths, algorithms, change, and SEO strategies that used to work but may attract a penalty for you.

For site optimisation, in-depth knowledge of how search engines think is required. Also, the mindset of people, their thought pattern and reaction to web content are put into consideration. The mixture of site architecture, usability and content creation gives off search engine optimisation like a hybrid.

How Search Engines Work

Online search engines are on top of its coordinates, gaining more than 3.6 billion searches each day. The search engines search the 1.9B websites all over the world, bringing only essential results back in 0.5 seconds. What goes on behind the scenes?

To obtain relevant results, a search engine should do three things:

• Make an index, or list of pages on the web
• Gain access to this list instantly
• Make a Decision of relevant pages for each search

In the world of SEO, these procedures are usually described as crawling and indexing.

Crawling and indexing

The web constitutes a vast number of pages that keep expanding and are connected by links. Search engines search for these pages, comprehend its content and ensure they are stored in a vast data horde called an index.

To achieve this, bots, otherwise called crawlers or spiders, are used in scanning the web for domains hosted. The crawlers have a saved history of servers they find and websites hosted on the site.

Then, they systematically visit the various websites and crawl them to get information, register multiple kinds of content such as text, JavaScript, and the number of pages. Lastly, they also use code tags such as SRC and HREF in detecting links to other pages.

These are later added to the list of sites to be crawled. This enables spiders to weave a larger weave of indexed pages, going from one page to the other and adding this to the index.

Search engines keep this information in large physical databases. From there, they recall data anytime someone searches. Search engine companies have data centres all over the world. What is On-page SEO?

On-page SEO, otherwise referred to as on-site SEO entails the process of optimisation involving everything on a website in a bid to improve rankings. If the back end is technical SEO, then the front page is on-page SEO. It requires content formatting, basic HTML code, image optimisation and internal link practices.

The exciting thing is that on-page SEO is not dependent on external factors as you have total control of the quality of on-page SEO.

Outbound and Internal Links

Visitors are drawn away from the website to an external site. Outbound links transfer value to an external site as search engines categories the link as a stamp of approval. It implies that each time users link up with an external website, you are shooting it up for search engines while giving users an excellent navigating experience.

Internal linking, on the other hand, has to do with adding links within the same website. It links the web pages, enhances the building site’s crawl ability and transmits signals to search engines about the most vital keywords on a page. Users are also kept longer on your site while they navigate through various pages.